One of the more idiotic branding attempts I’ve heard about recently
| July 11, 2007 | Posted by andrea under Education, Pittsburgh, Rant |
Anyone catch this little article in today’s Post-Gazette?
The Pittsburgh Public Schools will drop “public” from its name and adopt a new, standardized way of referring to its schools as part of a campaign to brighten and strengthen the district’s image.
For example, Schenley High School will be called Pittsburgh Schenley.
God knows the word “public” is such a dark stain on the image of the Pittsburgh Public Schools — why remind people, after all, that these schools are organized by statute to provide education to all Pittsburgh children regardless of race/class/creed or even disability or behavioral problem. Basically, the only reason the PPS can turn you away is if you show up at the front door with a knife or a gun. Who wants to be reminded about that? Or, god forbid, the fact that these schools are supported with public money?
No, it’s best to think of them as a kind of civic boosterism, brought to you by the PDP and the Allegheny Conference. Pittsburgh Schools ROAR as they celebrate glass! Or something.
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About andrea: I'm a 36-year-old Oakland homeowner. |
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“Pittsburgh Schools ROAR as they celebrate glass!” Andrea, you crack me up.
UNBELIEVABLE. Did the School Board sign off on this i wonder??
really UNBELIEVABLE. Did the School Board sign off on this?
ps, this reminds me of the incident a couple years ago where the SEA or the Allegheny Conference or someone made a huge deal about the (old, faded) Union logo on the side of one of the old buildings near the new convention center. I think it was an RWDSU (retail, wholesale, department store workers) logo.
The argument for getting rid of the sign was that it would look bad to visitors at our shiny new convention center– that evidence of our labor history is essentially something to be ashamed of and hide away.
They must have succeeded in getting it covered or removed because i haven’t seen it lately. This makes me sad.